Resume
I am a versatile digital product manager with a background in design, development, UX, and project management. With extensive experience across industries and clients of all sizes, I specialize in understanding business needs and crafting tailored solutions. I lead teams driving growth through digital platforms like apps, kiosks, and eCommerce. Skilled in product strategy, UX, and cross-functional leadership, I thrive in creating user-centered experiences that deliver measurable results. Let’s connect and innovate together!
Experience
2025
Digital Project Manager
Tusk Software
Contract
Knoxville, TN
Led a cross-functional team of designers and developers to build a custom enterprise management system for a leading property management company, ensuring robust digital platform performance.
Orchestrated project planning, requirements gathering, and roadmap management to deliver a scalable solutions that optimized operational efficiency.
2022 - 2024
Manager, Digital Products
Pilot Travel Centers
Knoxville, TN
Enhanced omni-channel digital engagement by directing a high-performing team to evolve mobile apps, in-store kiosks, e-commerce platforms, and B2B/B2C applications, driving a 14% increase in user engagement.
Product Manager, led the development and execution for the flagship mobile app consisting of multiple mobile e-commerce, way-finding, usability, onboarding and security features driving 10% growth year over year.​
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Elevated the customer experience by analyzing market trends and customer needs to identify opportunities such as introducing native mobile reservations, achieving a 24% increase in mobile reservations.​
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Redesigned and scaled the myRewards Plus mobile app, redefining the product vision and strategy to align with evolving user expectations, ensuring future growth and scalability across diverse business systems.
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Spearheaded a strategy and roadmap for the company’s primary digital engagement platform, processing over $7B annually and supporting a loyalty program linked to 40% of unique transactions.
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Transformed the mobile loyalty program architecture, accelerating release cycles while reducing system bugs by 40% through collaboration with design, engineering, and development teams.
2021 - 2022
Digital Product Manager III
Pilot Travel Centers
Knoxville, TN
Managed multiple high-performing digital products by crafting end-to-end strategies, including go-to-market plans and robust performance measurement frameworks, driving seamless execution across cross-functional teams.
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Increased KPIs by 12% and driving gross profit impact of Fuelbook B2B mobile app by leading a cross-functional design, integrations and development team to implement a modern UX and self-service CMS (content management system).
Enabled partner integrations with a self-service portal, expanding reach of digital engagement and loyalty interactions by deploying custom APIs, contracts, service-level agreements (SLAs), and detailed documentation.
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Led the architectural modeling, strategy, vision and integration roadmap for the enterprise content management system, Contentstack into guest facing digital products including mobile apps, kiosks, websites and other digital touch-points.
2015 - 2021
Digital Product/Project Manager
BigWheel Digital
Knoxville, TN
Collaborated with clients to craft and execute custom web, mobile, OTT and digital marketing strategies while nurturing long-term relationships. Guided new clients from project inception to completion, overseeing many concurrent projects.
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Achieved an 80% conversion rate and reduced lead acquisition costs to $1.75 per lead through the inception to launch of a B2B2C platform for a nationwide network of independent dealers.
Enabled 166+ million engagements in the first year and sustaining 32% annual growth for three consecutive years by developing a scalable and adaptable system for on-air and sponsor-driven events for Disney.
Streamlined supply chain operations for local breweries by introducing a B2B marketplace platform that fostered real-time communication, enhanced analytics, and improved short- and long-term planning capabilities for stakeholders.
Conducted research, defined scope, estimation, created detailed project plans, managed resources, met deadlines.
2005 - 2015
Digital Production Manager
BigWheel Digital
Knoxville, TN
Oversaw project planning, scheduling, and resource allocation while directing teams to craft intuitive information architectures and deliver exceptional front-end development.
Developed high-profile websites, including DIYNetwork.com, FineLivingTV.com, and SupraBoats.com, setting benchmarks for engaging user experiences, performance and robust digital functionality.
Directed photo and video production, including live coverage of the WWA Wakeboard World Championship, and implemented video streaming solutions for NASCAR and ACC events in collaboration with Raycom Media.
Partnered with Scripps Networks to design dynamic microsites, sweepstakes, and interactive engagement tools that bridged the gap between on-air broadcasts and online audiences.
Guided teams in developing digital platforms for global manufacturers, industrial leaders, publishers, and national non-profits, delivering solutions tailored to diverse stakeholder needs.
Overhauled IMSA’s digital platform, driving a 61% increase in user engagement and reaching 5.8 million active users by creating a modern, high-performance website and OTT streaming solutions for North America’s leading sports car racing organization.
Education
1999
BFA Graphic Design
The University of Tennessee
Achieved a BFA in Graphic Design with a focus on User Experience, business, and marketing
Knoxville, TN
2021
CSPO Certified Scrum Product Owner
Scrum Alliance
Successful product owners embody strong leadership qualities, marked by exceptional communication skills, empathy, and adaptability. Their ability to navigate evolving customer needs and market dynamics is fundamental to the role, striving toward products that exceed expectations.
Professional Skillset
Product Strategy & Development
Product Ideation/Innovation
Cross-Functional Collaboration
Digital Platform Management
Digital Marketing Expertise
Workflow Optimization
User Experience (UX)
Customer Relationship Management (CRM)
Leadership & Mentorship
Project Coordination
Systems Thinking
Agile Methodologies
Product Managment
Estimation, Scope, Budgeting
Project Management
Account, Relationship Management
Conceptualisation, Ideation
B2B, B2C, B2B2C
Technical Expertise
(CMS) Content Management System
iOS, Android Mobile Apps
Websites, Web Applications
SaaS Platforms
User Analytics, User Data Analysis
User Data Analysis (Qualitative & Quantitative)
eCommerce & mCommerce
Wireframes, Prototypes, Information Architecture
User Engagement Tools
Data Visualization
HTML/CSS/Figma/AdobeXD
SEO/SEM
Software & Platforms
SEO/SEM/Digital Marketing
Google Ads, Doublclick, Salesforce Marketing Cloud, HubSpot, Mailchimp, Meta Ads Manager
Analytics & User Engagement
Google Analytics GA4, Mixpanel, Alchemer Mobile, Adobe Target, Amplitude, Adobe Analytics, HotJar, Crazy Egg, Branch.io
Technology & Methodology
HTML, CSS, SMS, JavaScript, PHP, mySQL, Agile, Scrum, Waterfall
Content Management Systems
Contentstack, Drupal, Custom, Wordpress, Joomla, Wix
eCommerce
Shopify, BigCommerce, Magento, Drupal Commerce, Woo Commerce, NomNom, Olo, Custom Mobile and Web Platforms
Design & User Experience
Adobe Creative Suite, (Photoshop, Illustrator, XD) Figma, After Effects, Premier, Final Cut Pro