Disney Quizamajig mobile games
As Project Manager, I led the ideation, development, and ongoing evolution of Disney Quizamajig, a suite of custom user engagement tools and games (trivia, personality tests, surveys) integrated into Disney’s DisneyNOW mobile app and web properties.
Self managed custom games
A custom CMS enabled Disney to develop and oversee polls, trivia, and personality quizzes support on-air content, sponsorships, promotions, educational initiatives, and digital media.
I managed a cross-functional team to deliver a scalable platform with a custom CMS and bespoke analytics, driving 166M engagements in the first year and a 32% annual increase in user engagement (10.6 engagements per visit) over three years. I oversaw Agile development cycles, aligning features with on-air events and sponsor campaigns to ensure relevance and interactivity.
By coordinating with designers, developers, and Disney stakeholders, I ensured seamless content updates and real-time analytics to optimize user retention.
The project enhanced my expertise in mobile game development, custom CMS solutions, user engagement strategies, and data-driven product iteration, delivering immersive experiences for millions of Disney fans globally.