IMSA.com Multi-Domain Platform & Digital Ecosystem

As Project Manager for IMSA, North America’s premier sports car racing organization under NASCAR, I led the development and ongoing management of IMSA.com, a multi-domain website serving nine racing series.

I oversaw a complex CMS delivering dynamic content, driving a 61% increase in unique user engagement to over 5.8M users. My responsibilities included planning and managing production of IMSA.com, the IMSA ROKU app, APIs for mobile app integration, real-time scoring data systems, and internal data management tools.

I coordinated cross-functional teams to ensure live and VOD seamless streaming media delivery and API-driven data flows for real-time race updates. I also managed special projects, aligning with stakeholder goals to enhance fan and internal user experiences.

This initiative strengthened my expertise in multi-domain CMS architecture, streaming media platforms, API development, and high-traffic digital ecosystems, delivering a robust platform for motorsport enthusiasts.