Enterprise CMS

As Product Manager, I led the integration of ContentStack, a headless enterprise CMS, across Pilot Travel Centers’ digital ecosystem, including the myRewards Plus mobile app, driver kiosks, and websites.

I worked with multiple product teams to unify content delivery, enabling dynamic updates for promotions, fuel pricing, and location-specific info. I defined requirements for API-driven content workflows, ensuring seamless integration with iOS/Android apps, kiosk interfaces, and web platforms. By collaborating with developers and marketing, I streamlined content management, reducing update times by 70%.

I prioritized accessibility and scalability, enabling real-time personalization for drivers (e.g., tailored loyalty offers). The project improved content consistency across 800+ locations, boosting user engagement on the myRewards Plus app.

My role involved CMS architecture, content strategy, stakeholder alignment, vendor coordination with ContentStack, and Agile sprint planning to meet tight deadlines.

This initiative sharpened my skills in headless CMS architecture, digital transformation, and cross-platform content strategy, delivering a cohesive experience for millions of users.

Flexible content modeling

Defined and managed modular content using structured components that can scale across teams, markets, and digital channels.

Greater publishing flexibility

Empowered teams to launch new content, campaigns, & experiences in hours instead of weeks—with fewer bottlenecks.

Consistent, on-brand experiences

Maintained brand consistency through centralized governance, visual tools, & repeatable content workflows.

Seamless multilingual management

Localized content at scale with built-in translation tools, version control.