Craft Beer Link B2B Marketplace
As Project Manager, I led the 0-1 product cycle of Craft Beer Link, a B2B platform connecting craft breweries with bars and restaurants to streamline micro-brew ordering and delivery.
I managed a cross-functional team to deliver a user-friendly marketplace with features for order management, delivery tracking, and open B2B communications. The platform included custom analytics for short- and long-term planning, providing clear insights into market availability.
Beyond project management, I handled client relations, designed wireframes, defined information architecture, created prototypes, and conducted user acceptance testing (UAT) to ensure a seamless user experience.
I drove iterative development to meet brewery and retailer needs, boosting operational efficiency.
This project enhanced my expertise in B2B marketplace development, UX design, analytics integration, and client-focused product delivery, creating a robust platform for the craft beer industry.
