Clayton Homes B2B2C Platform
As Project Manager, I led the end-to-end development of a B2B2C digital marketing platform for Clayton Homes, empowering independent dealers and home buyers. I managed the 0-1 product cycle, overseeing a cross-functional team to deliver an SEO-optimized website builder, inventory management system, custom CRM, and SEM tools, integrated with Clayton Homes’ back-office APIs.
Empower
Growth
The platform featured customizable analytics, lead generation, and customer journey automations, enabling dealers to pre-qualify buyers and close deals online. My role included defining requirements, driving Agile sprints, and coordinating with stakeholders to ensure scalability and user adoption.
The platform achieved an 80% dealer conversion rate, significantly boosting sales efficiency across Clayton’s network.
This project enhanced my expertise in digital marketing platforms, CRM development, API integrations, and B2B2C solutions, delivering measurable value for dealers and buyers.
